✍️ Adding Pauses for Better Flow
In audio ads, pauses help highlight key selling points and create a more conversational, engaging rhythm.
For some voice providers, you can control pauses by using different punctuation marks:
Period (.)
Creates a long pause — perfect for ending a strong statement or call-to-action.
Tip: Shorter sentences often work better in audio ads than in written text.Comma (,)
Creates a short pause — great for separating product features or building excitement.Dash (-), Double Dash (--), or Em Dash (—)
Introduces a stronger pause — ideal for adding emphasis or dramatic effect.Ellipsis (...)
Creates a long, trailing pause — useful for building suspense or indicating a reflective moment.
🎙️ Ad-Focused Examples:
Here are some examples of how these look in context.
"Introducing our new eco-friendly sneakers... built for comfort. Designed for you."
"Need a break? Grab a Boost Energy Bar — anytime, anywhere."
"Limited stock — act fast — don't miss out!"
🎭 Adding Emotion and Expressiveness
Punctuation also helps set the right emotional tone for your ads:
Question Mark (?)
Naturally raises the pitch at the end of a sentence — ideal for creating curiosity.Exclamation Mark (!)
Adds energy, excitement, or urgency — perfect for special offers or new product launches.
Adding dialogue tags (e.g., said, laughed, shouted) can guide the voice model to express a specific mood or tone.
🎙️ Ad-Focused Examples:
Here are some examples of how these look in context.
"Ready for a fresh start?" she asked excitedly.
"Yes, it's the best deal you'll find," he replied confidently.
"Don't wait — this offer won't last!" she shouted.
"Well... maybe it's time for an upgrade," he sighed thoughtfully.
These tags are optional, but can significantly improve emotional resonance in your audio ads.
🔧 Fixing Pronunciation Issues
If a specific brand name, product term, or unique word is mispronounced, you can easily fix this using STS (Selective Text Substitution).
STS allows you to control pronunciation and emphasis without rewriting your ad script.
📝 Final Tips for Audio Ads
Write for the ear — prioritize clarity, energy, and flow.
Use punctuation strategically to emphasize your key points.
Think about the emotion you want your audience to feel — is it excitement, trust, urgency?
Remember: small tweaks in punctuation and phrasing can make your ad feel more polished and persuasive.